The Dutch Auction Explained
Learn how you can get your next car at an unbeatable price
A smarter way to
buy used cars
in the North West.
The Dutch Auction is a trading name of Kirkham Part Exchange Centre Ltd — a family-run motor trade business with over 30 years' combined experience across Lancashire and the Fylde Coast.
Experience
Est. Kirkham
Pricing
How It Works
What Is The Dutch Auction?
The Dutch Auction is a dynamic pricing format where selected vehicles start at a higher asking price and are reduced at pre-set intervals — until a buyer secures the vehicle.
Instead of endless back-and-forth negotiation, inflated prices to allow for haggling, or "what's your best price?" conversations — we publish a transparent structure. The price moves. Not the goalposts.
Price Progression Example
Prices are examples only. Reductions are pre-set and published in advance.
Why We Created It
Built to remove friction.
Traditional car sales often involve negotiation games, uncertainty around margins, and buyers missing out while "thinking about it." We designed a better way.
Efficient
The format rewards decisiveness. It gives clear market signals. When the price reaches the level the market agrees with — the vehicle is secured.
Transparent
No hidden bidding fees. No surprise admin add-ons. No inflated negotiation buffers. The pricing structure is published. The decision is yours.
Market-Led
It reflects real supply and demand. Pricing is aligned with real-time market appetite — drawn from decades of auction data, retail insight and valuation experience.
Compliance & Preparation
Our Standards Don't Move.
Although pricing is dynamic, our preparation and compliance standards are not. Every retail vehicle supplied under The Dutch Auction trading name is handled to the same rigorous standard.
-
HPI Checked
Finance, stolen, write-off and plate-change history checked on every vehicle.
-
Mileage Verified
Mileage is cross-referenced against history records where applicable.
-
Safety Inspected
Safety inspected prior to release and prepared to UK dealer standards.
-
Consumer Rights Act 2015
All vehicles sold in accordance with current UK consumer legislation.
Finance & Payment
Flexible Ways to Pay.
We work with a panel of UK finance providers and can structure a deal that works for you — whether you're buying outright or looking to spread the cost.
Hire Purchase
Fixed monthly payments, own the vehicle at the end.
PCP
Lower monthly payments with flexibility at end of term.
Credit Rebuild
Subprime options available — subject to affordability.
Part Exchange
We'll value your current vehicle as part of any deal.
All finance applications are subject to status and affordability checks. Kirkham Part Exchange Centre Ltd is an established UK limited company.
The Right Buyer
Who The Dutch Auction Is For.
This format was built for a specific kind of buyer. Not everyone — the right ones.
Decisive buyers who understand market value
You know what a fair price looks like. You act when the numbers make sense.
Customers who prefer price transparency
You'd rather see a clear, published structure than play negotiation games.
Trade buyers watching retail-level stock
Quality prepared vehicles at prices that reflect real market appetite.
The Bottom Line.
"The market decides. The price adjusts. The buyer secures."
What Sets Us Apart
Our commitment to excellence in every aspect of our service
Quality Assurance
Every vehicle undergoes rigorous inspection and comes with comprehensive warranties for your peace of mind.
Personal Service
We take time to understand your needs and find the perfect vehicle for your lifestyle and budget.
Local Expertise
Deep knowledge of local conditions helps us recommend the right vehicles for your area.
After-Sales Support
Our relationship doesn't end at the sale. We provide ongoing support and advice for all your automotive needs.
Experience the Difference
Ready to find your perfect vehicle? Explore our collection or get in touch with our expert team for personalized guidance.